15five

15five is a performance management platform built for business impact.

Project background

15five recently rebranded, and the final task was to create a new illustration art direction and a comprehensive package. We considered their new brand platform, visual identity, and competitive landscape to develop mood boards, which informed the final art direction. As a result, we created an extensive library of hundreds of illustrations that are still in use today across their website and content pieces.

Illustration package

The illustration style we developed aims to be joyful, friendly, and warm, with the flexibility to pull pieces apart to create new compositions and concepts.