AssemblyAI
AssemblyAI is a speech-to-text and speech model for reliable source-truth data that powers world-class products.
Project background
AssemblyAI set ambitious pipeline goals for 2025 and developed two strategies they believed could help achieve these targets. First, they aimed to broaden their audience by shifting focus from their usual developer persona to C-level executives responsible for development decisions, such as Chief Technology Officers (CTOs) and Chief Product Officers (CPOs). Second, they planned to launch a comprehensive brand awareness campaign featuring messaging tailored for these C-level executives. To assist with this initiative, they enlisted Hasa Casa as their art direction partner. Together, they created an engaging animation, refreshed their homepage, executed a bi-coastal out-of-home advertising campaign, and developed an interactive report page. Due to the success of this launch, AssemblyAI decided to continue collaborating with Hasa Casa to enhance their design production intake system, update their visual identity, and produce various collateral templates for the marketing and sales teams.
Website design
We led the design for a new home page, product marketing templates, and a fully interactive reports page. See at assemblyai.com and the insights report here.
Event design
AssemblyAI hosted numerous events throughout the year, including several thought leadership dinners and hackathons, where we managed the art direction and produced all assets and content.
Marketing/Brand design
We created sub-brands for various lead generation needs and organic growth initiatives, including a YouTube series, a report guide, advertising templates, white paper templates, and presentation deck templates.
Illustration package
AssemblyAI had already established a strong presence on YouTube and aimed to enhance its SEO through its blog as well. To facilitate the creation of new blog entries without delays, we recommended implementing a blog illustration system to ensure that imagery would not become a barrier.
