Austin Chiropractic
Austin Chiropractic offers chiropractic and acupuncture care that helps patients relieve pain, restore mobility, and feel like themselves again.
How we helped
Project background
Austin Chiropractic was at a fork in the road. The business was booked solid and had a genuinely strong SEO presence — but the website and brand still looked like they’d been built in 1998, which meant confused customers and a whole generation of younger patients scrolling right past. They needed a fresh take on the industry: something that made new patients curious about chiropractic care and made the benefits of homeopathic treatment easy to actually see. What we landed on lives right at the intersection of traditional, trustworthy branding and modern web design.
Visual identity
Early on, Austin Chiropractic pointed us toward the legacy branding you see in older small businesses — even in currency and bank notes. They wanted trustworthy, not trendy. So we built a brand that reads as established and reliable, while still feeling native to a younger, more online audience.
Scratchboard illustration
We ran through a handful of scratchboard illustration styles before landing on the final logo. Every version started as a hand-drawn piece, then got refined digitally from there.
Website design
The brand choices leaned traditional, but the website couldn’t afford to look outdated. Every design decision here was built to balance two things at once: reliability and modern health technology.
