Cityblock

Cityblock is a healthcare provider focused on serving the complex needs of underserved populations, particularly Medicaid recipients and dually eligible beneficiaries.

Project background

Hasa Casa was excited to be contacted by Cityblock, a brand committed to serving underserved individuals. They requested an illustration style and package for their website and some of their print materials. Cityblock was looking for an edgier, hand-drawn style that would depict diverse individuals and families.