Cocoon

Cocoon is a leave management software that automates the complexities of compliance, claims, and payroll for People teams and their employees.

How we helped

Project background

Cocoon aimed to attract enterprise customers during the initial phase of its brand and website refresh. They believed that their previous bootstrapped brand appeared unprofessional, which was a barrier to acquiring the customers they needed. After launching the new brand and website, Cocoon successfully signed on ADP, along with other clients from the Forbes 50.

Visual identity

Hasa Casa worked with the CEO, the Head of Marketing, and the Head of Design to finalize their brand platform, including mission, vision, and values, to develop a solid visual identity that would support their small marketing team in the long term.

Logo

We reviewed hundreds of wordmark options before finalizing a customized GT Ultra-Fine-based typeface. The icon we developed symbolizes the support that Cocoon provides to anyone in need of leave. Instead of opting for a standard, overly simplified icon, we chose a more intricate representation of the brand. We appreciate how the design appears complex up close, but when zoomed out, it seamlessly forms a cohesive shape.

Illustration package

The intention of the illustration art direction was a style that would be easy to replicate to support Cocoon’s mega-growth, but custom enough to look specialized and thoughtful.

Website design

A requirement for this Webflow environment was to have a component library that is easy to use, allowing for ongoing changes while providing enough guardrails to prevent brand degradation.