Highway
Highway is a platform that makes it easy to offer meaningful benefits that employees truly need, such as student loan payment matching plans.
How we helped
Project background
Highway is an innovative product designed to help students pay off their student loans through their employers. Hasa Casa was engaged to create their initial visual identity and launch their first website. We guided them through our strategic brand exercises to develop a strong visual identity that resonates with both caring employers and employees in need of assistance.
Visual identity
Based on our brand exercises, we determined that the logo’s best approach was a custom serif typeface with a focus on the ‘Hi’ in the word ‘Highway’ for the icon-mark.
Website design
At launch, Highway required only four strong pages to begin. We developed a component library that would enable their internal development team of one to design and deliver quickly.
