Homebase
Homebase is a management platform designed for small businesses. It simplifies scheduling, time tracking, and payroll all in one app.
How we helped
Project background
Hasa Casa worked extensively to develop a product illustration style to extend their fresh rebrand. We compared the brand platform work they did internally with their new visual identity to find a style that worked in-product in multiple positions.
Product illustration package
Rejected directions
We explored 10 different directions with the team before finalizing the best one. Some of them were fun to experiment with.
Chosen direction
The final style was a mix of geometric color blocking with hand-drawn, textured doodles that expressed an action or emotion all with the intention of animating.
Final set
The final package was over 40 illustrations.
Illustration guide
Once Hasa Casa solidified the exact style, we broke down each element of the style and documented it for the team to reference, allowing them to create new product illustrations and animations.
Animations
Hasa Casa animated many of the final illustrations for product marketing needs.
