Monte Carlo
Monte Carlo is a digital data reliability platform designed to monitor and offer alerts for missing or inaccurate data.
Project background
Monte Carlo is one of Hasa Casa’s largest projects to date. The company aimed to update their entire visual identity, with the exception of their logo, and to relaunch a website consisting of over 150 pages. The biggest challenge for Monte Carlo was migrating to WordPress while creating a reimagined backend that their small but capable marketing team could build upon.
Color and Typography
Monte Carlo was not prepared for a complete logo rebrand, but they wanted to enhance their existing visual identity. They aimed to keep their core blue colors while incorporating more variety. Since their brand platform is more light-hearted, they preferred a typeface that would stand out from their competitors in the data space and convey a sense of fun.
Website design
The Monte Carlo website was a massive WordPress migration that we developed from scratch and retained their existing strong SEO scores.
Illustration package
We enhanced their original illustration style to align with their new visual identity and website, which now looks more sophisticated.
