re : you
re:you is an upcoming learning platform and app that focuses on self-improvement and developing better leadership skills for both personal and professional growth.
Project background
re:you came to us pre-naming, when it was just a product idea from two companies coming together, Positive Leader and Dhyan Vimal Institute for Higher Learning. Their goal was to create a meditation and personal learning tool for individuals to self-improve. Hasa Casa was asked to build their product strategy, hierarchy, research their potential competition, develop their brand platform, and visual brand.
Brand platform
We collaborated with five stakeholders to create mission and vision statements that aligned with their product hierarchy and go-to-market plans.
Visual identity
The aim of their brand was to appear fresh compared to other self-improvement products globally and to be user-friendly enough to consistently generate content.
Logo
Their logo system had to reflect their various sub-product brands.
Illustration package
We created an abstract illustration package for multiple purposes that is easy to build.
