Watershed
Watershed is an enterprise sustainability platform designed to measure, report, and take action on sustainability data.
Project background
We were fully embedded in the team to understand their marketing and sales operations better. Our goal was to enhance their design project management while delivering high-quality designs quickly. During our time at Watershed, we transformed their intake process and developed a comprehensive brand guide, along with Canva and Figma templates, web pages, and numerous event designs.
Marketing/brand design
Guide book templates
Watershed had a robust content presence and needed to strike a balance between scalable templates and high-quality design that was also easy to use for repetitive content. We developed a system to streamline the process while still maintaining top-notch design standards.
LinkedIn post templates
We created numerous auto-layout templates for webinars, product release announcements, community events, customer collaborations, general announcements, stas, quotes, and more. It allowed the marketing team to post without needing the design team’s assistance.
Brand guide
The brand team at Watershed operates like a well-oiled machine and has reached a stage where a comprehensive audit is needed to document the visual brand system. We collaborated with numerous cross-functional team members to create an extensive brand guide that future members can reference and follow.
Event design
Watershed conducted hundreds of events year-round. We established a visual identity, created an event guide, and executed the production of every designed space, along with all associated print materials, online presence, marketing assets, and swag.
