Bretton AI
Bretton helps banks automate complex back-office work with AI agents built for secure, regulated financial workflows.
Project background
Bretton came to us with a big ask: a new name, a new brand, and a website that could actually scale. They’d been called Greenlite, but multiple legal conflicts with similarly-named companies made a rename nonnegotiable. That gave us a bigger opening than just a new word on a page — Greenlite’s whole visual brand skewed light-hearted and casual, and Bretton needed to read as the kind of trustworthy financial institution that large banks hand their backend workflows to.
Visual identity
Once we landed on the official name, we built everything around it — an icon-mark, a color palette, a typography set, and an illustration style all designed to match Bretton’s new, more serious register.
Chosen direction
We landed on a scratchboard illustration style that nods to the engraving on a US dollar bill, paired with a color palette and headline type that reads unmistakably financial.
