Polished Pup

Polished Pup started as just an idea in owner and creator Gerica Caballero’s head. To get investors on board for her brick-and-mortar, she needed a small, sharp brand identity she could drop straight into her pitch decks. This was a genuinely fun one to work on — the logo is hand-lettered, and the dog illustration is modeled on Gerica’s own dog, aptly named Love.